About Us


Ski Trucks Founder


We celebrate the legacy of Jeff White, founder of Ski Trucks. Back in 1969, Jeff owned a ski truck (’56 Chev pickup) and sold skis right out of the back, in a parking lot, traveling from town to town, sometimes following the snow.


Jeff White founded Ski Trucks back in 1969. He started selling out of his apartment while at BYU. He owned a 56 Chevy pickup and sold skis right out of the back in an open parking lot, becoming what became known as the “Ski Truck.” Jeff traveled from town to town, sometimes following the snow. The business has grown extensively since then (1969), and now he has one 24,000 sq. ft. shop located just west of the Utah State Fair Park at 1260 W North Temple. It is located near the Salt Lake City international airport.

“People come in and want skis, but they don’t want to pay a lot,” says Jeff. “I’ve been selling ski packages to people on a budget for more than forty years. I sold complete ski packages for 99 dollars then; I can still sell complete used ski packages for 99 dollars today.”

Now don’t kid yourself, the low-end package is a bit dated, but you don’t need all that fancy stuff to have fun on the slopes. Many customers love the store because there is a broader selection of quality used and new goods. Have you ever wondered what happens to all those skis you’ve rented in the past? If they’re still in good condition, you might find them here, at a price comparable to what you paid to rent for just a few days. Own your own for week’s rental—no equity in rentals. Has your child grown out of those 80cm skis? Bring them into the shop, and you may be able to trade the old ones for a sizeable discount.


If you don’t want used stuff, the shop has a large selection of new Salomon, Head, Dynastar, Atomic, and Völkl skis and other name brand equipment, all available at a fraction of the original price. Do you need hats, gloves or a beautiful winter coat? We sell anything that can keep you warm while you’re out in the cold.

Snowboarders are also welcome at Ski Trucks. New and used boots and boards from Head, Matrix, Salomon, Snowjam, Roxy, Airwalk, Nidecker, Winterstick, and many other fine brands are available. Of course, we’ve got a wide selection of trade-in and used rental boards as well. 

 We have convenient step-in snowboard packages, both new and used.  

Ski Trucks has everything you need to ride Utah’s “Greatest Snow on Earth.” Even on a modest student budget, you’ll find very affordable demos and new closeouts. 

Whether you think a nice pair of ski boots would make an excellent Christmas gift, or if a full snowboard package is your thing, send Santa and your friends to SkiTrucks! You can find us at 1260 West North Temple, just west of the Utah State Fairpark, or check us out on the web at www.skitrucks.com.


We’ll trade for just about anything! Tell us what you have to trade, either services or products and let’s negotiate!