Ski Trucks began in 1969 with humble roots and a bold vision. Jeff White, a resourceful college student at BYU, started selling used rental skis out of his apartment and the back of his 1956 Chevy pickup—affectionately dubbed the original “Ski Truck.” He parked in open lots and traveled from town to town, often chasing the snow, making ski gear accessible and affordable for everyday people.

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What started as a side hustle to support his young family quickly became a full-time mission. Jeff never worked a day in the field he studied; instead, he built a business around helping others get outdoors without breaking the bank. In the early days, Ski Trucks operated from semi-trailers and rented winter storefronts. As demand and inventory grew, so did the need for space—eventually expanding into the current 27,000 sq. ft. warehouse located just west of the Utah State Fairpark at 1260 W North Temple, Salt Lake City, only 7 minutes from the international airport.

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For decades, Jeff was known for offering complete ski packages at prices people could actually afford—$99 back then, and, believe it or not, you can still find $99 used packages here today. Sure, they might be a bit dated, but as Jeff always said, “You don’t need all that fancy stuff to have fun on the slopes." 

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Jeff passed away in March 2020 after a brief battle with melanoma, but his legacy lives on. Today, Ski Trucks is run by his son Monte, Monte’s wife Zoe, and a crew of grandchildren and extended family. Monte, raised in the business, has continued his dad’s mission while modernizing operations and expanding the store’s offerings to include snowboards, skateboards, paddleboards, and more.

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Ski Trucks remains a family-run warehouse committed to affordability, sustainability, and community. Whether you're trading in kids' gear for the next size up or scoring your first-ever setup, we're here to help you get outside and make memories—without paying full retail.