HOW WE GOT STARTED

Jeff White founded Ski Trucks back in 1969. He started selling out of his apartment while at BYU. He owned a 56 Chevy pickup and sold skis right out of the back in an open parking lot, becoming what became known as the “Ski Truck.” Jeff traveled from town to town, sometimes following the snow. The business has grown extensively since then (1969), and now he has one 24,000 sq. ft. shop located just west of the Utah State Fair Park at 1260 W North Temple. It is located near the Salt Lake City international airport. “People come in and want skis, but they don’t want to pay a lot,” says Jeff. “I’ve been selling ski packages to people on a budget for more than forty years. I sold complete ski packages for 99 dollars then; I can still sell complete used ski packages for 99 dollars today.” Now don’t kid yourself, the low-end package is a bit dated, but you don’t need all that fancy stuff to have fun on the slopes. Many customers love the store because there is a broader selection of quality used and new goods. Have you ever wondered what happens to all those skis you’ve rented in the past? If they’re still in good condition, you might find them here, at a price comparable to what you paid to rent for just a few days. Own your own for week’s rental—no equity in rentals. Has your child grown out of those 80cm skis? Bring them into the shop, and you may be able to trade the old ones for a sizeable discount.